Multi-channel digital acquisition campaign to launch and scale new Travel Insurance product


Reach and convert prospects globally in a highly competitive sector while maintaining viable Cost Per Sale and Return on Ad Spend


  • Paid Search Adwords and Bing campaigns in multiple languages and including advanced smart-bid and responsive ad tactics
  • Integrations with client-side e-commerce systems and bespoke reporting tools
  • Online Display campaign via Google Display Network and YouTube, which included remarketing and targeting custom-intent audiences
  • Facebook (and Instagram) prospecting and retargeting campaigns of multiple ad formats including new Instant Experience ads