Bupa Global - Sunstone Digital

Project

Multi-channel digital acquisition campaign to launch and scale new Travel Insurance product

Challenge

Reach and convert prospects globally in a highly competitive sector while maintaining viable Cost Per Sale and Return on Ad Spend

Delivery

Paid Search Adwords and Bing campaigns in multiple languages and including advanced smart-bid and responsive ad tactics
Integrations with client-side e-commerce systems and bespoke reporting tools
Online Display campaign via Google Display Network and YouTube, which included remarketing and targeting custom-intent audiences
Facebook (and Instagram) prospecting and retargeting campaigns of multiple ad formats including new Instant Experience ads

More of our work

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Delegate App for Annual Conference and Events Program

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New website and brand launch for Ireland’s leading Skin Clinic Group

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Early-bird booking campaign for a luxury self-catering business in Argyll; The Blue Cottage

Destination Dumfries & Galloway

‘Wild Seasons Festivals’; Re-brand and re-position one of the UK’s largest and longest running Wildlife Festivals

NHS Education for Scotland

Attracting the world’s leading medical talent to train and work in Scotland

Church of Scotland

Creation of a brand strategy, website and digital campaign to recruit into the Ministerial workforce

Cosmetic Courses

New website for UK’s leading Aesthetic training and professional accreditation provider

The Private Clinic of Harley Street

Lead generation digital campaigns that integrate content, social, SEO and web