Project

Multi-channel lead-generation campaigns for UKs leading Cosmetic Surgery Clinic Group

Challenge

Generate viable leads UK-wide for an 18-clinic chain across over 50 cosmetic surgery procedures and aesthetic skin treatments

Delivery

  • Extensive and rolling data-mining to identify search behaviour and language of genuinely high-intent individuals
  • Year-round and continually optimised paid search campaigns targeting best patient prospects
  • Retargeting and prospecting social campaigns including Facebook and Instagram
  • Online display with responsive display and video ad formats
  • Tactical promotions and reactive paid search bidding to capitalise on regular and high-profile media coverage of cosmetic surgery and skincare treatments

 

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Private Clinic of Harley Street – healthcare – digital strategy and digital/acquisition campaign delivery. We plan and deliver digital campaigns UK-wide and internationally across the full spectrum of cosmetic surgery and aesthetic treatments. Accountability of ad spend in this highly competitive sector is key and, working with The Private Clinic Group and their MI systems partner, we’ve jointly developed highly sophisticated, keyword-level attribution for PPC campaigns converting via web and in-bound calls.

Experience Counts – our ability to blend complex data flowing from multiple sources ensures we are constantly optimising campaigns to improve conversion rates and minimise cost-per-acquisition.